shopping cartCART
Share |
MORE ARTICLES ON HOMEPAGE >>
Posted On: 11/12/2007

Anonymous comments: Should they be allowed?
By Steve Crescenzo
steve@crescenzocomm.com

The jury's out on whether sites like Ragan.com should require people who comment on articles to sign their names

There’s a bit of an internal debate raging at Ragan right now. Well, “raging” may be a bit strong. But people are talking about something. Here’s the scoop: On Ragan.com, we recently enabled a function that allows people to comment on any article they read out there. This is the way of the world now, and we need to practice what we preach, right? And, just like at most blogs and other social networking sites, you can choose to be anonymous if you want to be. That’s what started the debate. One of the articles posted was a tad bit controversial, and it generated a bunch of comments, and many of them were pretty rough and mean; and all of the ones that were rough and mean were, you guessed it, anonymous.

Is that what we want? Do we want people hiding behind anonymity? Will the fact that they don’t have to put their name on something lower the level of discourse? After all, it’s hard to be rough and mean when you have to take responsibility for your words. It’s real easy to throw comment bombs when you’re just another “Anonymous” posting out there.

We want to hear what our readers think about this, but it seems to us that there are pros and cons to allowing anonymous postings. The pros: People will feel safe enough to speak out on a variety of topics. What if a communicator has a jerky boss who happens upon the Ragan site and sees his employee out there having heated discussions? Might that communicator get in trouble for “wasting time” at work, playing on a social media site? So allowing anonymity will no doubt bring more people into the discussions. But there’s a downside, too. As we’ve said, allowing anonymity will, in certain cases, drag the discussion into the gutter, as unprofessional people will use the cloak of anonymity to throw bombs, hurl insults and otherwise take the conversation off track.

Ragan CEO Mark Ragan summed up the debate this way: “This is a really tough question. I come from the newspaper world where signatures are required on every letter to the editor. But as the publisher of a Web site for internal communicators, I am more interested in robust debate than holding readers to a strict identity clause. And, as all of us know, many communicators can’t visit social and professional networking sites, much less comment on them. In a perfect world, communicators could find another job if they weren’t free to express their opinions openly at their current one. Unfortunately, most people don’t have those options. Let’s continue to debate this issue. Ragan.com is new. There are many editorial policies under review. This is one of them.”

Readers, what say you? Should Ragan.com allow anonymity? Or should comments be treated like letters to the editor, and only the “signed” ones will be published?

Article comments:
Monday, November 12, 2007 5:14:37 AM by Mike Klein
I think there's a fine line here. Corporate communicators often deal with confidential information, and often comment anonymously about how such information is mangled and mishandled by their employers. A blanket anonymity ban would therefore keep valuable input off of these pages.

On the other hand, there are other participants who hide behind anonymity to make blanket pronouncements, impugn common practices or invoke higher purposes (such as a certain 'Employee Communications Bill of Rights').

I would tolerate continued allowance for anonymitybut grudgingly.
Monday, November 12, 2007 10:23:08 AM by Steve crescenzo
Mike:

I'm with you. I don't think you can eliminate anonymity . . . it would take too many people out of the discussion.

One tactical thing: On my blog, and most other blogs, you have to fill out your name . . . .but you could put Donald Duck or Hilary Clinton or anything else you want.

So you are anonymous if you want to be . . .but you at least have a "handle," so that other posters and commenters can address you and your comments directly.

What was so frustrating about the big debate over the CRAP Awards (which prompted the column above) was that with 80 percent of the comments coming from "Anonymous," you couldn't address those people directly. It was too confusing!

Steve Crescenzo
Monday, November 12, 2007 10:46:25 AM by Ellen
Steve has a good point. Using a handle people can still comment on the dicer stuff, but if they get abusive they can expect replies leveled at them.
Monday, November 12, 2007 11:40:32 AM by Wayne Steffen (as far as you knwo)
People should own their words and own up to their opinions. Robust debate is possible without anonymity, and the fact that this issue only became an issue after insulting comments were posted anonymously proves the need for people to sign their real names, as opposed to a cute nickname.

Handles would only work if the postmeisters at Ragan had everyone's read ID, and were willing to throw people off the list if they got out of line. (Maybe a ceremony with a drum roll and the stripping of epaulets.) Then the Ragan folks have to set the line, and the can of worms gets slimier.

Corny as it seems, let's all just follow the golden rule and think before we publish.

It's just too easy to hide online. As it is, who's to say what I post as my real name isn't a clever disguise?
Monday, November 12, 2007 11:41:17 AM by Markham Howe
Perhaps you must answer for yourself whether you are a social site or a professional site. Im my mind I'm not certain they are the same. If you choose to be a professional site, then I think it would be appropriate and useful if people signed their names. It might raise the level of discourse and be more useful to the professional practitioner.

I see too many of the social sites as nothing more than a hand grenade range where ananomous people throw out their bombs and see how many people they can hurt. That is not always the case, but you allude to that happening on your own site. Ultimately, you have to decide whether that is acceptable on your site. It is OK to have a vested interest or an "agenda," but your readers need to know that. Signing your post as Donald Duck doesn't give me much confidence in your opinion.

Thank you for asking our opinions. My vote is to ask people to sign their names.

Markham Howe, APR
Monday, November 12, 2007 12:19:29 PM by Anonymous
During one of the breakout sessions at Ragan's CCC this spring, a representative from the Centers for Disease Control said that their blog gives readers two options. You can use your name and have your comment posted immediately, or you can comment anonymously and have your comment moderated. I think that's a very elegant solution to the problem.
Monday, November 12, 2007 12:20:28 PM by Anonymous
Criminy. I misunderstood the comment directions and ended up posting anonymously. So for what it's worth, the comment above was from Valarie Smith.
Monday, November 12, 2007 2:40:14 PM by steve crescenzo
Valarie:

I agree . . . and as a writer may I say that I love your use of the word "elegant" in that context?

I love writers.

Steve C.
Monday, November 12, 2007 2:44:05 PM by Robert W.C. Kennedy
A monitored comment feature should resolve the issue. Publish only those legitimate comments that contribute to the discussion, neglecting those which are no more than malice or abuse. It then becomes the critical responsibility of the monitoring body to honestly separate those comments which are malicious or abusive from those which are merely powerfully stated opposing views. The monitor must commit to publishing those opposing views to avoid earning a reputation for censorship. While some might argue that monitoring a comments feature is tantamount to censorship anyway, the site owner is ultimately responsible for the comments published there and would be wise to ensure that the forum they are providing is used only for constructive dialogue. Only the “grenade” thrower would take issue with this protocol.
Robert W.C. Kennedy
Monday, November 12, 2007 3:21:37 PM by Roger D'Aprix
How sad that grown men and women are unable to own their words or restrain their emotions. It's especially sad that they are so-called 'communicators.' And people want to bring this sort of anarchy into their companies to compete with communications that matter? The major newspapers are experiencing the same phenomena (see yesterday's Sunday NY Times' Week in Review for an excellent piece on the subject as well as several columns on the problem in other newspapers, whose editors began with the desire for intelligent reader dialogue and wound up with having to deal with mean spirited and ignorant ranting.) Why would anyone want to facilitate anonymous internal blogging in their organizations to invite the same uncivil debates? Beware of the hype and those who would unleash these unproductive behaviors inside our organizations.
Monday, November 12, 2007 9:59:30 PM by Shel Holtz
Roger, there are a couple of problems with your assertion. First, few organizations that have implemented employee blogging have enabled anonymity those that have are organizations in which employees have long felt unable to speak their minds. (Blogs are driving a shirt to a culture of trust.) Second, formal communication has not been obscured by employee conversations (which employee blogging enables) in the organizations I've seen employees have no problem distinguishing an authoritative, official communication from a new channel for many-to-many dialogue.

I recently saw an example of a company that has opened employee commenting on virtually any intranet content. The input has resulted in dramatically improved knowledge sharing, cost-savings, and productivity gains. The worries you voice just have not happened in organizations that have decided to let employees contribute to the internal conversation.
Tuesday, November 13, 2007 12:26:23 AM by Michael Zimet
There are countless reasons why people prefer to be able to post anonymously, many of them perfectly valid. When I headed IBM's "Speak Up" program, anonymity was its cornerstone because it facilitated an extraordinary degree of candor and honesty. Of course, it wasn't an open forum (as with today's forums), but the human filter we built in to protect writers' identities virtually eliminated frivolous submissions.

Anonymity is fine if you (a) have clear rules of decorum and (b) use moderation only to enforce those rules (e.g., to eliminate off-topic posts, personal attacks and spam) and not to stifle candid, constructive dialogue. That maintains a productive, professional atmosphere that will have people coming back for more.

(Interestingly, although this site accepts anonymous posts, many of us are perfectly comfortable signing our names.)

Would it be nice to always know who authored a particular post? Or for everyone to take ownership of their comments and ideas? Of course. But what's more important identifying the author or fostering robust debate? Just spare me unnecessary insults, "bombs" and off-topic posts.

If that level of moderation is a turnoff to some people, then I have to question their motives. As professionals, we should be able to deal with it... and it shouldn't be difficult to strike a reasonable balance.

Anonymously yours,

Mike Zimet.
Tuesday, November 13, 2007 3:46:22 AM by Marc Wright
What's interesting about caustic, anonymous comments is that they quickly force the other side of the argument onto the screen. Where a company gets a rough ride on youTube the first screenful of comments pile in to castigate a CEO putting his foot firmly in his mouth. But then the defenders start to appear and the true story emerges.
A school in London was blasted for allowing a photographer to colour-grade the pupils from whitest to darkest in a school photograph 'because it helped him with the exposure settings'. Reports of children in tears drove protesters to news sites in their hundreds.
Only further down the postings did parents of the children involved start to comment. The photos were individual studio shots - not a group photo - and the photographer's insensitive methods were designed to save time and therefore money for the school. Not a great excuse but it stops this side of venal.

Every story is complex - and the power of postings is that they can give multiple perspectives and therefore a fuller picture - if you have the patience to read a good ion.

What does this have to do with anonymity? We give anonymous comments less credence than a signed comment their cowardice reduces the power of their insights. As the blogosphere evolves only those who fear for their jobs - or even their lives - will use this as a means of last resort. The people who want to make a difference will always sign.

They did on the Magna Carta and they did on the US Constitution.

Tuesday, November 13, 2007 8:51:09 AM by Mark Mesesan
I don't have any problem providing my name. I know I've chimed in on your early blogs with a concern or two about your assertions in articles, particularly one, as I recall, where you assailed, to the point of ridiculousness, IABC, for some kind of strategic plan they were working on. And no, this new article did not spark enough concern on my part for to go back and check exactly what it was all about and exactly what I said. But I'm pretty sure I gave my name. I don't mind it if people choose not to sign their comments, but I hope they realize unsigned comments lose a little in the credibility zone.
Tuesday, November 13, 2007 11:58:13 AM by Jody MacPherson, U of Calgary
I think we're confusing the two issues here...anonymity and mean-spirited ranting. There are a lot of anonymous comments that are extremely relevant and worthwhile. Not all are vitriolic and ignorant. There is also a lot of rude obnoxious behaviour on comment pages on the net, and not all of it is anonymous. The question we should be asking is how to determine whether a comment is furthering the debate in a some way or just plain mean. In some cases, these comments can even slide into the realm of inciting hatred and/or violence. (I really like the feature that allows readers to report an abusive comment so that the online community can help police itself.) I think the suggestion that allowing anonymous comments somehow encourages people who wouldn't normally be scurrilous to post something inappropriate is a little "old school." There will always be a pathetic few who abuse the system. But not allowing anonymous comments could deprive those who don't otherwise have a voice, an opportunity to have their say. It's a new world for professional communicators and it's understandable that we're a little on edge about it. But I say this new type of conversation is the power and the beauty of Web 2.0. Let's not be afraid of it. Let's incorporate it into what we do (including into our internal communications strategies). Besides, I'm pretty sure it's going to happen with or without us!
Wednesday, November 14, 2007 9:28:22 AM by Susan Cellura
Well, I'm going to test this issue right now. Over on myragan there are a couple of blog posts that, to me, have nothing to do with communications. I'm going to comment on this and leave my name. I'll keep you posted.
Wednesday, November 14, 2007 6:53:10 PM by Chris McLaughlin
Is the problem with bomb-throwingor with our own emotional leaps in response to the bomb?

It's old Usenet creed that you don't respond to people who say creepy things and they'll go away. Eventually. But it's too tantalizing for most of us not to feel some sort of obligation to set things straight.

Trust your users to be smart enough to know what's worthy and what's not. Sometimes some bit of truth comes out of the chaos, if you don't fear it.

There's a surprisingly snarky Quaker reply to people who say things that are off: "I hadn't thought of that." This way, you show your own superiority without provoking argument. It's quite satisfying.
Thursday, November 15, 2007 2:19:14 AM by Sherrilynne
This post make Jo's Top 5. http://strivepr.com/wordpress/2007/11/15/15-november-jos-pr-top-5/
Thursday, November 15, 2007 8:44:49 AM by Ian Monteith
Here's an idea: don't disallow anonymous postings, but mark each one with a little graphic of a chicken. The option of anonymity would still be there, but at the cost of explicit social disapproval.
Tuesday, November 20, 2007 4:22:34 AM by Vincent Lusser
At a recent conference on intranet strategy in London, one participant explained how an internal forum at her company was stopped because it had been "hi-jacked" by a few unrepresentative people using it for abuse etc.

One consultant then gave me the example of another big company where all open messages to management have to be signed, but anonimity is ensured through publishing the messages without signatures to the staff at large.

This may be a good solution for internal blogs or fora as well: those who wish to remain anonymous have to provide their names to the moderator etc. but are not exposed to the hierarchy or fellow staff if they do not wish so.

This, together with active moderation, ensures the best of two worlds: protection for those who don't feel their company might yet fully accept open dialogue, as well as the "filter" of having to provide your identity.

Vincent Lusser
Thursday, March 12, 2009 2:31:57 PM by Jean Farmer
I agree with Roger D'Aprix.

Anonymity seems to contribute to the mean-spirited rantings on the Internet and on blogs.

I'd like someone to explain the meaning of the following sentence, please.

(Blogs are driving a shirt to a culture of trust.)

It was written in someone's comments about anonymous blogs. Thanks so much for any enlightenment.

Comment on this article
 
Your name
 
Name 
E-mail 
All the fields are optional
Ragan.com moderates comments and reserves the right to remove posts that are abusive or otherwise inappropriate.
CAPTCHA Validation
Retype the code from the picture
CAPTCHA Code Image
Speak the code Change the code
 
RELATED STORIES
RELATED PRODUCTS

Home | Internal Communication | Public Relations | Speechwriting | Web Content | Government Communication | Tips & Tactics | Hot Topics | Back to Top
MyRagan | MyManagersNetwork | MyRaganTV | Blogs | Podcasts | Jobs | Forums | eNewsletters
About Us | Copyright 2010 Ragan Communications, Inc. | Privacy Policy | Search | FAQ | Contact Us | Store | RSS RSS | Widgets | Site Map