2008 Advanced Writing & Editing

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2008 Advanced Writing & Editing: The best writing class for organizational communicators with Mark Ragan & Jim Ylisela

Summer & Fall 2008 • 7 workshops

$995 • price: $845

ABOUT

Sign up today for the 2008 edition. New, improved and better than ever!

Jim Ylisela & Mark Ragan

7 workshops this summer and fall!

Chicago—Sept. 8-9
New York—Sept. 25-26
Washington, D.C.—Oct. 2-3
Atlanta—Oct. 23-24
Toronto—Nov. 6-7
San Francisco—Nov. 13-14
Chicago—Dec. 8-9

With Jim Ylisela and Mark Ragan

Can you name the three hottest trends in Communications?

1.	Social media has transformed the profession, internally and externally.
2.	Multimedia communications are all the rage.
3.	Writing and editing matter more than ever.

Whoa! Writing and editing? A hot trend? You bet. Content is king, no matter what communications channel you’re using. In our newest edition of Advanced Writing & Editing, you’ll learn how to:

Revitalize your Web site and intranet with strong writing

Craft headlines and blurbs that make readers click
Write features that work online
Translate print content for Web readers

Build your new print publication

Help writers generate “big picture” stories
Use headlines, leads and quotes to engage readers
Package your stories to appeal to an attention-challenged audience

Turn yourself into an effective social media editor

Create editorial guidelines for bloggers and podcasters
Breathe new life into the drab CEO column
Write for audio and video

Integrate all your communication vehicles

Build an editorial plan that works
Send the right message to the right audience, through the best channel
Make a stronger connection between internal and external communications

Take two days and join Mark and Jim for the best writing and editing workshop you’ll ever attend.

Don’t miss it!

Connect with the latest trends in organizational communications
Learn from hundreds of examples of good, bad and ugly corporate communication
Go back to work energized, revitalized—and ready to do battle!

Who should attend Advanced Writing & Editing?

Writers and editors of newsletters and magazines
Intranet writers and managers
PR and media relations writers
Web site content producers
Executive communicators
If your job has anything to do with words, you should be here!

What skill level do you need for AWE?

If you’re new to corporate communications, this seminar will boost your skills and give you new ideas
If you’re a veteran communicator, AWE will recharge your batteries, correct a few bad habits and give you a gut check
If you’re struggling with communications of any kind, AWE is the place to meet communicators dealing with the same issues!

Register now! Register for Advanced Writing & Editing now for $995. OR—

members always save! Become a member and register for only $845.

"This was one of the best workshops I have ever had the pleasure of attending."

"Excellent survey course of all relevant topics for folks in communications today. Practical information with enough theory to make sense. Effective use of everyone's time. Thanks!"

"You never go wrong attending a Ragan workshop. This one exceeded my expectations."

"By far the best writing course I have ever attended. Gelled many concepts; made corporate comms make sense to me in a new way, gave me great ideas, and helped me see how I can use my creativity in my job."

"If there were a category higher than excellent, you'd be there."