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Ragan Communications and SAS present: Corporate Communications in a Web 2.0 World. Create irresistible Web content * Engage employees with social media * Score big media using PR 2.0 * Boost the bottom line with the latest buzz marketing strategies (October 14-16, 2008 * SAS world headquarters, Cary, NC)

$1,395 • Ragan select price: $1,145 Registration


About | Pre-conference Workshops | Track 1 | Track 2 | Track 3 | Ragan Select | PDF

About

Learn how to stay on top of your game at an event hosted by the company that for 11 years has appeared on Fortune’s list of “100 Best Companies to Work For!”

Find out what makes SAS one of the best places to work, including how they:

  • Get executives talking to employees using webcasts, podcasts and plain old coffee-talk
  • Build internal collaboration through tools like wikis and engage employees by getting everyone on the same virtual Web page
  • Connect more than 10,000 employees, in 400 offices, spread across more than 50 countries, speaking dozens of different languages
SAS Headquarters (photo)
SAS Headquarters (photo)

Ragan Communications has joined forces with SAS to take you behind the walls of one of the nation’s most admired companies. You can pick sessions from three tracks packed with best practices and real solutions:

Web Content Management
Line

  • Deliver compelling content and drive more visitors to your Web pages
  • Apply the basics of search engine optimization to build page rank and get more people to notice your company
  • Turn your intranet into a must-read news channel which publishes daily and contains content that’s relevant, reliable and readable

Internal Communications and Social Media
Line

  • Craft messages so that people will stop what they’re doing and pay attention
  • Use print, social media and your intranet to drive traffic and engagement
  • Successfully use the power of social networking to increase productivity, knowledge sharing and relationship building

PR 2.0 and Marketing
Line

  • Track the preferences of the social media set to optimize your public relations strategy
  • Extend brand reach for your on-the-go employees through mobile multimedia content
  • Navigate the legal waters of online communication, while letting your lawyers sleep at night

Three Insightful Keynotes:

Jim Davis (photo) Jim Davis, senior vice president and chief marketing officer for SAS, shares his wisdom on how SAS approaches 21st century markets by making news and lots of noise.
Steve Crescenzo (photo) Steve Crescenzo, popular blogger and internal communications expert, entertains and enlightens you with examples of the good, the bad and the really ugly that the Web has to offer.
Shel Holtz (photo) Shel Holtz, technology and Web 2.0 expert, sums it all up and tells you what to expect on the next Web frontier.

Conference all-star lineup:

We have brought together the best practitioners and communications experts to share their success stories and useful tips. Here are just a few of the organizations you’ll hear from:

  • SAS
  • Sun Microsystems
  • Microsoft
  • Mayo Clinic
  • Southwest Airlines
  • Dell
  • Centers for Disease Control and Prevention
  • Federal Reserve Bank of Chicago

Register now! Register for Corporate Communications in a Web 2.0 World now for $1,395. OR—

Ragan select members always save! Become a member and register for only $1,145.


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