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Corporate communications and the social media revolution: how the most innovative companies are using twitter, blogs and other social media tools in pr and internal communications

Location news! This conference will be held at the Chicago Mercantile Exchange (hosted by the CME Group).

June 24-26, 2009 • Chicago Mercantile Exchange • Chicago, IL

$995Ragan select price: $745

Register now



About | Pre-conference Workshops | Track One | Track Two | Speaker Bios | Location

Register today and save $100!

About

Download CEO Mark Ragan's "Five reasons you need to attend this event and why your organization should send you."

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Don't expect pie-in-the-sky, dreamy theories at this landmark social media event. We've searched the world of corporate communications to find real-world case studies that provide practical lessons on how communicators can use social media to motivate employees, tap the knowledge within their organization, sell product and increase ROI.

We've invited legendary PR blogger Brian Solis to open our event with a keynote session that says it all: "Online PR strategies and Tactics that Work." And you'll hear a closing keynote with And you'll hear a closing keynote with Group Vice President of Brand Marketing for Orbitz Worldwide, Americas, Tom Russell.

At this conference, you can pick from two tracks packed with best practice case studies. And, you have the flexibility to pick sessions on different tracks to customize the conference to your individual learning needs.

Track One: Internal Communications
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You will learn how to:

  • Use a $25 piece of blogging software to build a following among thousands of employees
  • Develop an internal networking site like Facebook that helps attract and retain talent within your organization
  • Overcome the internal hurdles by demonstrating the benefits and ROI of social media tools
  • Turn your intranet into a platform where your employees are engaged in discussions, networking and having fun
  • Integrate social media and other millennial learning tools into your training program to recruit young employees
  • Overcome resistance to social media inside the firewall by getting buy-in from the C-suite
  • Engage remote workers with Web 2.0 technologies that connect all employees—even those who don't work in the office

Track Two: Public Relations and Marketing Communications
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You will learn how to:

  • Use Twitter to extend your brand and grow your fan base digitally—while generating revenue
  • Build blogger relationships and know how to indentify and engage the online "influencers" in your field
  • Integrate instant messaging, blogs, wikis, social media and text messaging to achieve results faster and more cost-effectively
  • Read, analyze, and understand online conversations about your company so you know when to chime in—and when not to
  • Create a comprehensive online social marketing program that uses blogs, targeted and personalize email, Facebook, Flickr and YouTube to reach your audience
  • Inform your customers and interact with them during a crisis—like a power outage—using Twitter and text messages
  • Develop an award-winning corporate blog that can help mitigate an industry crisis

You'll hear from top-notch experts in their fields, including:
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  • Paula Berg, Manager, Emerging Media, Southwest Airlines
  • Allan L. Schoenberg, Director, Corporate Communications, CME Group
  • Blair Klein, Director of Corporate Communications for Emerging Media, AT&T
  • Becki Horton, Manager, National Talent Strategies, Deloitte Services LP
  • Jim Lukach, Manager, Online Communications, Siemens
  • Ferg Devins, Vice President Government and Public Affairs, Molson
  • Josh McColough, Marketing Communications Manager, Sherman Health
  • Daniel B. Honigman, Social Media Strategist and Editorial Engagement Strategist, Tribune Interactive
  • Martin Murray, Senior Corporate News Representative, Public Service of New Hampshire

PLUS! Join us for two great pre-conference extras: Social Media Boot Camp: A total immersion workshop with Mark Ragan and How to work social media into your internal and external communications plan with Jim Ylisela.

Host sponsor:
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CME Group: A CME/Chicago Board of Trade/NYMEX Company

Risk-free guarantee from CEO, Mark Ragan:
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Mark ragan (photo)There is no risk to signing up for our conference. If you're not satisfied with the event, I'll refund your entire registration fee immediately. No questions asked.

Mark ragan's signature



Register now! Register for Corporate Communications and the Social Media Revolution now for $1,095 $995. OR—

Ragan select members always save! Become a member and register for only $745.


Rave reviews from past attendees of Ragan's Social Media conference:

"This wasn't hype; we actually heard how to build a strategy around social media tools."

"I came away with so many ideas and new resources I never knew about."

"I learned so much that I had to schedule one meeting with senior management rather than discussing individually. I can't repeat all of my new knowledge more than once!"

"I got the actionable tips and solutions for social media related issues I had been struggling to solve."


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