MANUALS

Practical, comprehensive information from trade professionals! Receive reliable advice and proven methods on a variety of topics from established experts in every manual.

NEW! The 5-Step LEAN Communications System:
For doing more with less and getting great results
By Liz Guthridge

How to measure your communication programs:
A practical manual for measuring the effectiveness of your messages and media
By Angela D. Sinickas, ABC

Internal communication:
The comprehensive manual for professionals who communicate with today's employees
Third edition—in two volumes

Prove your worth:
The complete guide to measuring the business value of communication
By Robert J. Holland, ABC

The speechwriter's manual:
A guide to the discipline and techniques of professional speechwriting
By Jerry Tarver

Writing on the job:
How to make your point precisely
By James A. McGowan and Sharon Sutker McGowan