CONFERENCE

$1,195 • price: $945

About

The Social Media Revolution has arrived and it is here to stay.

Whether you’re new to social media or an early adopter—spend three days in the desert with leading social media thinkers, speakers and practitioners and learn how to:

	Identify the right social media tools for your organization and avoid costly mistakes
	Produce “reality TV-style” videos to capture candid, authentic messages which help your executives connect with employees
	Build an online newsroom that will deliver your message and get journalists using your site as a source for news
	Seamlessly add the power of social media to your traditional media efforts to effectively communicate during a crisis
	Measure the ROI of your social media efforts to get buy-in from your execs
	Bridge the gap between your employee publication and intranet—with great writing, photos, podcasts and videos
	Finally answer the question: to blog or not to blog

Plus, take advantage of these conference extras: Add to your skills with two pre-conference sessions on videos done right and crafting a social media press release. And, if you’re just getting started in the Web 2.0 world, you can attend an all-day social media boot camp with technology guru Shel Holtz.

Make sure you don’t get left behind!

4 Dynamite Keynotes

		Tony Hsieh, CEO of Zappos.com, will tell you how he has tapped into the power of social media to build a successful company, while keeping the conversation real with his customers and employees.
		George Wright, Vice President of Marketing and Sales at Blendtec, will show how he used $50 and a blender to create a social media campaign sensation that has changed the face and future of online marketing.
		Peter Shankman, CEO of The Geek Factory and creator of Help a Reporter Out, will tell you how non-traditional ways of thinking can help you thrive in the social media world—while being wary of using them just because you can.
		Josh Bernoff, Vice President and Principal Analyst of Forrester Research, Inc., explains how to tap into the power of people connecting through social networking to help your company gain insight, generate revenues and energize your customers.

You will learn best practices in social media from practitioners at these top organizations:

	Zappos.com		Goodwill of Greater Washington
	U.S. Department of State		Sabre Holdings
	Hewlett Packard		Alabama Power Company
	General Motors		LifeWay Christian Resources
	SAP		Blendtec

Learn from the leading thinkers and top practitioners in PR, marketing and internal communications.

This conference is a must-attend event for those who ...

	Do internal communications, marketing or PR for your organization, government agency or nonprofit
	Need to reach a younger audience—an audience that is spending more and more time online
	Are sick of hearing about the theory of social media, and need to hear practical, real-life case studies on how organizations are embracing podcasts, webcasts, blogs, wikis and other social media tools
	Want to learn how to measure the effectiveness of your ongoing social media programs and strategies—as well as how to sell that ROI to your executives
	Have to convince the decision-makers in your company that embracing social media isn’t a choice, but a necessity
	Have been told to start using these new tools, but you have no idea where to start, or how to begin!

Register now! Register for Social Media for Communicators now for $1,195. OR—

members always save! Become a member and register for only $945.