Chris Barger, GM's director of social media, sat down with CEO Mark Ragan to discuss the automaker's strategy and why it employs a full-time team to manage its social media presence.
Microsoft communicator Richard Davidson discusses how to get started using SharePoint, what role IT should play, what makes a blog successful and much more.
How did your company celebrate its birthday? Chris Barger, a communicator with General Motors, explains how the automaker created a wiki to help commemorate its 100th birthday—a wiki that current and former employees have embraced.
Jeff Majka of Strategic Communications Group sits down with Mark Root of ManTech International. Mark shares how he has developed a successful B2B marketing strategy for his company and how he “soldâ€VbCrLf the value of marketing to the senior management team.
Social media expert Shel Holtz tells us how United Airlines should respond a Web site created by the airline's pilots to attack and remove CEO Glenn Tilton. How would you respond if you were a United communicator?