TRACK I - INTERNAL COMMUNICATIONS & SOCIAL MEDIA

Day One

• Open; social media benchmarking
  • Sergio Balegno
  
  
• Tapping into the power of social media to build a brand that inspires employees and draws in customers
  
  • Tony Hsieh
  
  
• How to navigate the conservative corporate culture and become a social media trailblazer
  
  • Ike Pigott
  
  
• What you can learn about connecting a global work force from the U.S. State Department’s successful use of social media
  
  • Bruce Burton
    
    
• Creating a viral video sensation for $50: The inside story on Will it Blend?
  
  • George Wright
  
  
• Reality TV in the boardroom: Using video to boost your executive’s credibility, authenticity and connect with employees
  
  • Greg Bardsley
  
  
• Integrating print and online: How to bridge the gap between your employee publication and intranet
  
  • Kelly Shrout
  
  
• It’s not Web 2.0. It’s not Web 3.0. It’s simply life.
  
  • Peter Shankman
    

Day Two

• Using social media to tap the knowledge of your employees, boost morale and improve productivity—all the while ensuring that your leadership messages get across
  
  • Mark Ragan
  
  
• How to use social media (and your other channels) to communicate your organization’s latest initiative
  
  • Jim Ylisela
    
    
• Living in a world transformed by social technologies: Why you’ll want to participate in the conversation right now
  
  • Josh Bernoff

TRACK II - PUBLIC RELATIONS & MARKETING

Day One

• Open; social media benchmarking
  • Sergio Balegno
    
    
• Tapping into the power of social media to build a brand that inspires employees and draws in customers
  
  • Tony Hsieh
  
  
• A beginner’s guide to online video: Find your inner Spielberg without busting the budget
  
  • Ron Ploof
  
  
• Produce a podcast that is fun, informative and builds community
  
  • Shel Holtz
    
    
• Creating a viral video sensation for $50: The inside story on Will it Blend?
  
  • George Wright
  
  
• Learn how GM’s social media continues to dazzle and engage the public—with ideas you can borrow for your company’s public relations efforts
  
  • Christopher Barger
  
  
• Mastering social media: It takes more than a blog and LinkedIn profile to please this crowd
  
  • Christine Perkett
  • Heather Mosley
  
  
• It’s not Web 2.0. It’s not Web 3.0. It’s simply life.
  
  • Peter Shankman
    

Day Two

• Social media on a shoestring: A case study on how one Goodwill agency used new media and fashion to reach an untapped audience
  
  • Brendan Hurley
  • Em Hall
  
  
• Creating an online newsroom which will manage your message and get your organization noticed
  
  • Pete Codella
  
  
• Living in a world transformed by social technologies: Why you’ll want to participate in the conversation right now
  
  • Josh Bernoff

TRACK III - ADVANCED SOCIAL MEDIA STRATEGIES

Day One

• Open; social media benchmarking
  • Sergio Balegno
    
    
• Tapping into the power of social media to build a brand that inspires employees and draws in customers
  
  • Tony Hsieh
  
  
• How Web 3.0 will change everything you know about communications today
  
  • Shel Holtz
  
  
• Social media case studies
  
  • Stacy Wilson
    
    
• Creating a viral video sensation for $50: The inside story on Will it Blend?
  
  • George Wright
  
  
• So you’ve started producing online video. Now what?
  
  • Ron Ploof
  
  
• Fishing where the fish are: How to innovate in and around communities
  
  • Michael Prosceno
  
  
• It’s not Web 2.0. It’s not Web 3.0. It’s simply life.
  
  • Peter Shankman
    

Day Two

• How to use social media to build your brand and make it "stick"
  
  • Sergio Balegno
  
  
• How social media can help you communicate and diffuse a crisis
  
  • Gerard Baron
  
  
• Living in a world transformed by social technologies: Why you’ll want to participate in the conversation right now
  
  • Josh Bernoff