Results for Articles:
Anticipating and resolving response shortfalls can be the difference between averting or weathering a disaster and drowning in it. Candid analyses are essential—before the storm hits.
5/3/2016 11:00:00 PM
The retail brand’s promotion depicting an interracial family sparked some social media users to lash out with racist messages. However, even more defended the ad.
5/3/2016 5:05:00 AM
The comedian won’t pursue the proposed flick that sparked outrage from the late president’s children. They urged the ‘SNL’ alumnus to learn more about the cognitive condition instead of mocking it.
5/2/2016 5:02:00 AM
Delivering the 'What happened?' must be done quickly. Slowing down to explain 'What now?' makes for a balanced approach that provides context and elicits trust.
4/29/2016 5:08:00 AM
As millions mourned the death of Prince, the cereal's Twitter team inserted the brand into the grieving with a tweet that quickly elicited scorn. Here's what to keep in mind in such situations.
4/28/2016 5:09:00 AM
The grocery store chain disputed claims that an employee wrote an offensive word on a Texas clergyman's purchase. It has filed a lawsuit against him for reputational damage.
4/20/2016 5:05:00 AM
The mobile carrier’s latest campaign got consumers—and its CEO—talking online. The fast-paced conversation resulted in an apology after the ad left a bad taste in users’ mouths.
4/14/2016 5:02:00 AM
Attorneys for hundreds of residents with contaminated drinking water have filed suit against Michigan’s governor. Social media users weigh in on the state’s juxtaposing marketing strategy.
4/11/2016 5:02:00 AM
Brand managers who excel under the pressure of handling a crisis are often looked upon as models in the industry. One PR pro offers crisis takeaways from the beloved cereal brand.
4/6/2016 5:08:00 AM
Communicators might not be dealing with Zika and Ebola in this very moment. Still, there's plenty to learn about how to manage a crisis from our top-notch health care experts.
3/31/2016 5:04:59 AM
Visitors, officials and journalists alike were on lockdown after a gunman entered the Visitor’s Center. Smartphone video and social media channels enabled reporters to get the news out.
3/29/2016 5:07:00 AM
Crisis experts from Emory University and Agnes + Day present Zika and Ebola Crisis Lessons in Ragan's March 31 webinar.
3/28/2016 5:00:00 AM
In the wake of the Brussels attacks, one communicator exemplified what not to do in a crisis. Here’s how his ‘PR skills’ turned into what the Internet called ‘nonsense’ in a matter of hours.
3/25/2016 5:06:00 AM
Organizations and politicians have turned to social media with messages in the wake of explosions at Brussels’ airport and metro station. Many have been killed or wounded.
3/22/2016 5:09:00 AM
Health officials say a Boston-area employee has the contagious stomach bug and that co-workers may be infected as well. The affected location remained closed today, and, as word spread, stock prices fell.
3/10/2016 11:00:00 PM