Results for Articles:
A St. Louis TV reporter approached the local comptroller for an interview about spending. Then her spokeswoman stepped in.
7/6/2015 6:10:12 AM
The author's foray into an exchange of tweets went absolutely horrendously. Here’s how you can avoid getting tied up in a similar predicament.
7/6/2015 6:05:21 AM
Marketers and other communicators toss around ‘content,’ ‘engagement,’ ‘storytelling’ and others of that ilk, but what do we mean by them—and what do we mean by ‘ilk’?
7/1/2015 6:10:24 AM
Your slides might be clever, your voice and tone sublime, but if those elements clash in tempo and complexity, your presentation could be a big dud. Try these three techniques on for size.
7/1/2015 6:06:00 AM
Redundancies, made-up words, incorrect usage—all drive wordsmiths bonkers, and not in a good way. Abandon all hope, ye who click here.
6/29/2015 4:10:00 AM
Many brand managers took part in responding to the historic ruling on Friday allowing same-sex couples to marry nationwide.
6/29/2015 4:07:08 AM
Sure, you focus on quality, but quantity matters, too. Think about reach, placements, ROI and more metrics than you can count on one sliderule. And then there's geometry…
6/26/2015 4:10:10 AM
The company released a media advisory using only symbols, and promised it would release a decoder for the message on Tuesday.
6/26/2015 4:05:00 AM
At the end of the day, does the albatross around your neck have a lot of tentacles? If you're a jargon junkie, prepare to feast. If buzzwords give you a rash, get ready to itch.
6/25/2015 4:10:00 AM
These storytelling mistakes will cause your audience to disengage—or never engage in the first place. Here are common blunders that rookies and veterans alike should avoid.
6/24/2015 4:10:00 AM
The 2015 edition of AP Stylebook contains several additions and revisions to food, sports, news and social media terms.
6/24/2015 4:05:00 AM
Whether you want to learn how to write better, influence people or design an infographic, there's a book on this list for you.
6/23/2015 4:10:00 AM
Check your headline, subheads and verbs before you send your post or article out to the Internet. Here's why.
6/22/2015 4:10:00 AM
In the ever-changing online world, new hazards emerge that can turn your hard-earned revenue into devastating legal fees. Here are helpful guidelines to keep you out of the courtroom.
6/19/2015 5:10:00 AM
The familiar, formulaic approach is like catnip for many readers. Here's how to ensure that your article is clear, informative and engaging.
6/18/2015 5:10:00 AM