Results for Articles:
Reporters, editors and news producers take different approaches to social media. Identifying these tendencies is vital to landing your pitch.
9/29/2016 5:10:00 AM
Hippos and pooches and bears, oh, my! Online personae needn't be human. These highly entertaining critters convey voice and exuberance in a way that could benefit brand managers.
9/28/2016 5:10:00 AM
As Mary Poppins said, 'In every job that must be done, there is an element of fun.' If you can find it, employees will work harder and better—and enjoy themselves in the process.
9/27/2016 5:10:00 AM
Slam dunk. Knocking it out of the ballpark. Going for a Hail Mary. Don't let these overdone sports metaphors turn you into a walking cliché.
9/26/2016 5:10:00 AM
Visuals are essential to success, of course, but not just in your PowerPoint or the props you use. The vital element is your demeanor. Here's how to be physically compelling for your audience.
9/23/2016 5:10:00 AM
If readers aren't engaging with your posts as much as you'd like, it might be because you're writing the wrong content. Try one of the following formats, and get ready to watch the comments roll in.
9/22/2016 5:10:00 AM
From conceptualization through activation, this to-do list will help you solicit insights from key players, get your whole organization on board and make a big splash when it goes public.
9/21/2016 5:10:00 AM
Homophone confusion. Hyphen traps. Errors in parallel construction. We may feel we know them all, but why do communications pros keep goofing up?
9/20/2016 5:10:00 AM
Breaking through the noise, finding a budget for paid advertising and decreasing efficiency plague content marketers everywhere. Here's how not just to cope—but to thrive.
9/19/2016 5:10:00 AM
Your workers can be savvy brand ambassadors, or they can embarrass your entire enterprise with a single tweet. Here are five ways to help them use online networks appropriately.
9/16/2016 5:10:00 AM
Content marketing at its best is not about shilling for a brand but rather conveying expert information from or about the specialists in your organization. Learn, assimilate, simplify.
9/15/2016 5:10:00 AM
What do corporate programmers and corporate communicators have in common? More than you think.
9/14/2016 5:10:00 AM
Getting a journalist to notice your client's story in an email pitch proves surprisingly easy, as this Fractl survey suggests. Just speak like a human and treat the reporter's work with respect.
9/13/2016 5:10:00 AM
How to balance enthusiasm and detachment, passion and logic, factuality and eloquence, in your public speaking? One veteran offers some practical wisdom on these delicate subjects.
9/12/2016 5:10:00 AM
Sincerely thanking your employees can increase their happiness and productivity at work. Follow these three simple steps to properly thank your staff.
9/9/2016 5:10:00 AM