Results for Articles:
The mutually beneficial exchange of expertise and coverage through the online platform can be enhanced with a few simple tweaks to the approaches the two sides take.
8/24/2016 5:10:40 AM
Sure, a blog can humanize your CEO or even a senior VP, but not every honcho can deliver the fresh perspective or winning personality required. Here's when to say, 'Nah, I don't think so.'
7/26/2016 5:10:00 AM
Doggedly sticking to your talking points, regardless of a reporter's question, can often do more harm than good. Instead, take a different tack to build trust and bolster your credibility.
7/20/2016 5:10:00 AM
The behemoth social media site offers great marketing potential, but brand managers must avoid pitfalls that could undermine their best intentions.
7/19/2016 5:10:00 AM
Email, project management, teleconferencing and much more can become easier with these helpful sites and plug-ins. Check them out to see which might work best for you.
7/11/2016 5:10:00 AM
You responded to our appeal to send us the jargon word that causes you to erupt in a screaming fury. Did you respond!
6/29/2016 5:10:00 AM
The resource that has become many communicators’ bible is changing the rules by presenting a new image with new terms, fewer capitals and a search-friendly redesign.
6/22/2016 5:10:00 AM
Automation is a godsend for frazzled communicators, but you're not doing your organization any favors if your consumer engagement languishes as a result.
6/2/2016 5:10:00 AM
Who needs business cards? These physical conditions, personality quirks and persistent habits say it all. You transform words into stories just as bees turn pollen into honey.
5/26/2016 5:10:00 AM
PR pros draw on skill, expertise and experience to earn media coverage for clients, who sometimes need a reminder of how the process works. Offer these bits of wisdom.
5/12/2016 5:10:00 AM
Landing your client's or organization's big news with a journalist takes more than just writing it up and hitting 'send' regardless of day and time. Consider a few key factors.
4/1/2016 5:10:00 AM
They especially are uncomfortable offering criticism that might cause employees to flare up. Why—and what can be done about this?
3/18/2016 5:10:00 AM
Plurals and possessives can confound even veteran writers, and style guides differ on punctuation of numerals and single letters. Here's some help.
2/24/2016 6:10:31 AM
Does your CEO bore everybody with complicated jargon? Does that senior VP come across as a stuffed shirt in videos? A new guide will help liven up their messaging.
2/23/2016 6:09:00 AM
An expert asserts that the artificial distinction between external and internal communications hurts morale, weakens the brand, and constricts the careers of all organizational messengers.
2/23/2016 6:05:00 AM