Results for Articles:
Setting metrics and gauging success require almost as much creative thinking as the campaigns themselves. Try these approaches to gauge where you are and to chart your path forward.
12/1/2016 6:10:00 AM
The Chicago baseball team won its first championship in 108 years, but they weren’t the only ones celebrating. Here’s how marketers embraced the victory.
11/3/2016 5:09:59 AM
The debate about revealing clothing crescendoed last week after a PR event and a pro-yoga-pants protest. Context—for the apparel itself and critiques thereof—is everything, of course.
11/1/2016 5:05:00 AM
Homophone confusion. Hyphen traps. Errors in parallel construction. We may feel we know them all, but why do communications pros keep goofing up?
9/20/2016 5:10:00 AM
Getting a journalist to notice your client's story in an email pitch proves surprisingly easy, as this Fractl survey suggests. Just speak like a human and treat the reporter's work with respect.
9/13/2016 5:10:00 AM
How to balance enthusiasm and detachment, passion and logic, factuality and eloquence, in your public speaking? One veteran offers some practical wisdom on these delicate subjects.
9/12/2016 5:10:00 AM
Sincerely thanking your employees can increase their happiness and productivity at work. Follow these three simple steps to properly thank your staff.
9/9/2016 5:10:00 AM
Hear firsthand how this CEO discovered that his main job was chief communication officer.
9/7/2016 5:10:00 AM
The kung fu master kept a collection of 10 philosophical guidelines that presenters can follow in pursuing excellence.
8/26/2016 5:10:00 AM
The mutually beneficial exchange of expertise and coverage through the online platform can be enhanced with a few simple tweaks to the approaches the two sides take.
8/24/2016 5:10:40 AM
Sure, a blog can humanize your CEO or even a senior VP, but not every honcho can deliver the fresh perspective or winning personality required. Here's when to say, 'Nah, I don't think so.'
7/26/2016 5:10:00 AM
Doggedly sticking to your talking points, regardless of a reporter's question, can often do more harm than good. Instead, take a different tack to build trust and bolster your credibility.
7/20/2016 5:10:00 AM
The behemoth social media site offers great marketing potential, but brand managers must avoid pitfalls that could undermine their best intentions.
7/19/2016 5:10:00 AM
Email, project management, teleconferencing and much more can become easier with these helpful sites and plug-ins. Check them out to see which might work best for you.
7/11/2016 5:10:00 AM
You responded to our appeal to send us the jargon word that causes you to erupt in a screaming fury. Did you respond!
6/29/2016 5:10:00 AM