Results for Articles:
As technology and communication channels change, so must marketers. Coding, analytics and newsjacking skills are just some of the talents marketing pros now need.
9/19/2014 5:06:00 AM
Corporate communications is key to transforming an organization from an ordinary workplace into a great one. Find out how at one of our highest-rated conferences.
9/19/2014 5:00:00 AM
Setting viable metrics starts with the formation of your PR program. Consider your goals, campaign scope, and audience. And be sure your tools and benchmarks match up with these other elements.
9/15/2014 5:07:00 AM
You have a few more days to share with us why you, your organization or in-house team are the best. Don't miss your chance! Enter by Friday, Sept. 19, 2014.
9/15/2014 5:05:00 AM
You'll leave this conference with useful, cost-effective strategies that will transform your organization's corporate communications department. Don't miss it!
9/11/2014 5:00:00 AM
Google Analytics offers PR pros a lot more than just how much traffic a website generated in the last month.
9/9/2014 5:06:00 AM
Are you using the latest internal communications technology? Are you up to date on what employees expect from their employers? Make sure you are at this fall event.
9/5/2014 5:00:00 AM
Stop wasting time on content marketing tactics that don't bring results. This infographic reveals which types of content work best, and the metrics you should track.
9/4/2014 5:08:00 AM
You want to know what people think about your intranet. You want to know how they use it. You want to know how much they use it. Here's how to begin doing all three.
8/26/2014 5:09:00 AM
Ever wonder why the boardroom ignores you? You have no credibility without measurement.
8/25/2014 5:08:00 AM
Around nine months after the photo-sharing service launched an ad program, it has unveiled tools by which to measure how those ads perform.
8/25/2014 5:06:24 AM
It's time to dispel some glaring misconceptions about this form of measurement. Here's where you have it wrong.
8/13/2014 5:08:00 AM
PR measurement doesn't always have to be so complicated. Check out what your website—and Google Analytics—is telling you.
8/11/2014 5:07:00 AM
Impressions don't cut it in PR measurement at the fast-food chain. What matters is proving one's impact.
7/31/2014 5:08:00 AM
A PoliteMail/Ragan survey shows that email outranks the intranet and supervisor meetings in its importance internally—but it isn't the most measured.
7/30/2014 5:10:00 AM