Results for Articles:
You probably monitor open and click-through rates, but have you ever calculated the price of each email you send? Find out what other metrics you should be tracking here.
7/23/2014 5:07:00 AM
Are you using the latest internal communications technology? Are you up to date on what employees expect from their employers? Make sure you are at this fall event.
7/23/2014 5:00:00 AM
You'll leave this conference with useful, cost-effective strategies that will transform your organization's corporate communications department. Don't miss it!
7/17/2014 5:00:00 AM
How do you measure the effectiveness of your Google+ business page tactics? Start with these five approaches, and use the accompanying cheat sheet to track your success.
7/8/2014 5:07:00 AM
Health care communicators face different challenges than their peers in other industries. This conference covers PR, marketing and social media issues tailored specifically for those in health care.
7/3/2014 5:00:00 AM
This infographic lists what you need to measure and the tools you need to do it.
7/2/2014 5:08:00 AM
Insufficient tools are the biggest obstacle to internal communications measurement, this expert says. Do you agree?
6/30/2014 5:07:00 AM
Boosting a client’s reputation alone won’t cut it anymore. Here are some ways to ensure that you can prove your worth.
6/30/2014 5:06:00 AM
Metrics are crucial in the online marketing world, so peruse these offerings for help with wrangling that elusive information.
6/25/2014 5:07:00 AM
Counting opens isn’t enough, respondents say in a Ragan/PoliteMail survey. But many find it hard to measure whether they’re making a difference—and most aren’t measuring at all.
6/23/2014 5:09:00 AM
From widely varying approval scores to inflated 'impressions,' we look at realm of lies, damn lies, and statistics. So, shed that prom dress and start mining relevant numbers.
6/11/2014 5:08:00 AM
Comments don't reflect the quality of a piece of content, and TV is veering from its longstanding role to more of an Internet-hybrid role. Measurement focus must change, too.
6/6/2014 5:10:00 AM
Check out this new program created to recognize those who are writing, editing, filming, creating, and publishing content considered content marketing and brand journalism.
6/2/2014 5:04:00 AM
For those who are swamped trying to keep up with a changing industry, Ragan Training's top-rated speakers provide expertise and training.
6/2/2014 5:00:00 AM
Marketers target specific audiences with certain messages, and internal communicators should be doing the same. Here's one way they can.
5/29/2014 5:06:00 AM