Results for Articles:
Improve your corporate communication skills and impress your boss after joining us in Chicago this December.
12/1/2015 6:00:00 AM
The occasional poll to see how staffers like the new features in your newsletter isn't enough anymore. Check out these metrics to see whether your messaging is working.
12/1/2015 1:00:00 AM
Only 50 percent of social media marketers say metrics inform their strategies, and a mere 21 percent of content marketers measure ROI. If this sounds like you, this infographic can help.
11/16/2015 6:06:00 AM
Measuring the ROI of your efforts can be tricky, but these steps can help you figure out what works and what doesn't, as well as proving their worth to the higher-ups who set budgets.
10/28/2015 5:07:00 AM
New skills are needed to prove success as the creative side of PR merges with analytics. So make friends with your data-smart colleagues.
10/26/2015 5:08:00 AM
All those articles you've been writing may not reap immediate results, but their long-term effect on your organization's bottom line will make leaders take notice.
10/21/2015 5:07:00 AM
Some ROI aspects are as nebulous as those of a golf club membership or a suite at a sports stadium. Others have real metrics that you can show the top-tier execs. Here's how.
10/8/2015 5:04:00 AM
The author identifies common fallacies about gauging the return on investment for PR and social media efforts.
10/1/2015 5:08:00 AM
Mere wordsmithing doesn't address the essential puzzle of how to measure the efficacy of campaigns, the author asserts.
9/23/2015 5:06:00 AM
Employees want to know that their responses didn't end up on a back-room shelf, never having been looked at. Engage them with swift action and clear messages about their input.
9/16/2015 5:02:00 AM
So, you're not a 'math person.' Too bad. Metrics are essential these days. Fortunately, three simple methods can provide important numbers without making you numb.
9/14/2015 5:10:00 AM
How long should a subject line run? What makes employees read—rather than delete—a message? Read on for tips from Deloitte Services, BECU and other savvy communicators.
9/14/2015 5:08:00 AM
These four case studies will illustrate why doing your homework and performing metrics only the first steps. You then must apply your discoveries to your near- and long-term approaches.
9/11/2015 5:06:00 AM
The increasing refinement of the analyses of big data will change PR eventually. But how will this happen? Here are four scenarios as imagined by a practiced proponent of PR measurement.
9/4/2015 5:05:00 AM
Fewer than one-third of U.S. employees are engaged at work, yet that's the highest the engagement rate has been in more than a decade. This author explains how big data can help.
8/25/2015 5:02:00 AM