Results for Articles:
In the realm of online marketing, data are crucial to your organization’s success. Here’s how to sort through various facts and figures—and expand your business.
10/20/2016 5:07:00 AM
Find out how Denver Water, Chrysler, and Lockheed Martin stay ahead in the digital game.
10/20/2016 5:00:30 AM
Engagement on social media doesn't have to be a fairy tale. Learn to connect with audiences on the hottest platforms at Disney World.
10/20/2016 5:00:00 AM
Kollective's free webcast 'How to Build Powerful Employee Engagement' will teach communicators how to use video and data to become trusted advisors.
9/26/2016 5:00:00 AM
Presenting campaign results to your execs may be your greatest communications challenge. Here are three ways to do it right every time.
9/21/2016 5:05:00 AM
Proving the value of your PR programs is challenging. Here are three common blunders to avoid when presenting your results to top executives.
9/19/2016 5:06:30 AM
To align your work with the Barcelona Principles, you should get to know this interactive metrics protocol. It's not the easiest interface, so here's some help in getting started.
7/19/2016 5:08:00 AM
Storyteller. Content gatherer. Alchemist. Are you able to handle all three? Kleenex, Stantec and Roche turned corporate lead into gold when they took on these challenges.
7/18/2016 5:08:00 AM
Bogged down in approvals and other time-consuming tasks? A free guide explains how to carve out time.
7/7/2016 5:09:00 AM
Whether it's juggling several reporting tools or educating staff on how to analyze results, communicators everywhere face steep measurement challenges. Here are some of the most common.
6/29/2016 5:07:00 AM
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
5/26/2016 5:07:00 AM
Videos guide viewers through a journey—from initial brand awareness through customer conversion to advocacy. Try these techniques to gauge their efficacy every step of the way.
5/20/2016 5:07:41 AM
Measure your organization through surveys, focus groups and exec interviews.
5/19/2016 5:08:00 AM
Measuring your work is essential, but on a hectic workday, it's easy to push metrics to the back burner. This handy checklist will keep you focused and on task.
4/6/2016 5:06:00 AM
An organization’s online presence doesn’t come from a standalone department. CMOs offer tips for marketing pros to bridge the gap and improve communication.
4/6/2016 5:02:00 AM