Results for Articles:
The increasing refinement of the analyses of big data will change PR eventually. But how will this happen? Here are four scenarios as imagined by a practiced proponent of PR measurement.
9/4/2015 5:05:00 AM
Join us in Baltimore this fall for practices that seamlessly connect consumers to physicians and create public trust in your organization.
9/2/2015 5:00:00 AM
Fewer than one-third of U.S. employees are engaged at work, yet that's the highest the engagement rate has been in more than a decade. This author explains how big data can help.
8/25/2015 5:02:00 AM
Learn how to better communicate with consumers, physicians and employees in Baltimore this September.
8/21/2015 5:00:00 AM
Want to steal secrets from the most successful brands out there? Find out some of their valuable tactics, strategies and war stories.
8/14/2015 5:00:00 AM
When employees offer their opinions and insights about your organization, some beneficial change must follow. If not, you'll alienate your staffers and breed distrust.
8/12/2015 5:04:00 AM
Find out how well your content is boosting your other efforts with these services that range from free to rather pricy.
8/8/2015 5:05:00 AM
Hand hygiene. Book signings. United Way drives. The hospital's metrics help it sharpen communications—and ramp up manager participation and roadshows when needed.
8/3/2015 5:09:00 AM
We don't mean English (nor Dutch nor Esperanto), but rather, do your objectives—and the way you express them—align? A common vocabulary can bolster your career.
7/28/2015 5:07:00 AM
Different clients and projects require creative approaches to finding ways to gauge success.
7/27/2015 5:07:33 AM
Marketers, PR pros and other communicators can do better than the Magic 8-Ball. Here’s how to cultivate information and use it to your competitive advantage.
7/6/2015 6:06:00 AM
Join us at LinkedIn's headquarters this July to hear content marketing strategies from leading organizations.
7/2/2015 6:00:00 AM
Here are four ways JLL has used email metrics to measure employee engagement with its internal messaging.
6/16/2015 5:07:00 AM
Online engagement has other, more significant benchmarks, including depth of visit, time spent on your site and return trips to view your content.
6/11/2015 5:08:00 AM
Check out our hands-on guide to measuring your work—and demonstrating your value within your organization.
6/3/2015 5:08:00 AM