Results for Articles:
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
5/26/2016 5:07:00 AM
Videos guide viewers through a journey—from initial brand awareness through customer conversion to advocacy. Try these techniques to gauge their efficacy every step of the way.
5/20/2016 5:07:41 AM
Measure your organization through surveys, focus groups and exec interviews.
5/19/2016 5:08:00 AM
Measuring your work is essential, but on a hectic workday, it's easy to push metrics to the back burner. This handy checklist will keep you focused and on task.
4/6/2016 5:06:00 AM
An organization’s online presence doesn’t come from a standalone department. CMOs offer tips for marketing pros to bridge the gap and improve communication.
4/6/2016 5:02:00 AM
Up your PR game using BuzzFeed's measurement mindset, which adjusts depending on content type, desired audience behavior and changing consumer tastes.
3/16/2016 5:10:00 AM
To begin with, frame it as gathering data for making smarter business decisions, rather than as justification for your own existence.
3/10/2016 6:06:00 AM
Acronyms and initialisms abound in the industry, yet their long-form meanings are lost on new and old practitioners alike. Here's a guide to deciphering the alphabet soup.
3/9/2016 6:10:00 AM
Simply creating a post and hitting publish won’t do you much good. It’s got to get in front of lots of eyeballs. Here’s a way to satisfy inquiring minds and inveterate sharers.
1/25/2016 6:10:43 AM
Google Analytics is a wonderful way to track your website's page views and visitor experience, but another option might serve your organization better.
1/4/2016 6:06:00 AM
Monitoring of visuals, the emergence of data throttling and the demise of the bundling board are just some hallmarks of the past year.
12/21/2015 6:08:01 AM
It does you little good to find out in December that your efforts last February went awry. For the health of your organization, you're far better off taking your comms temperature frequently.
12/11/2015 6:08:00 AM
The occasional poll to see how staffers like the new features in your newsletter isn't enough anymore. Check out these metrics to see whether your messaging is working.
12/1/2015 6:08:00 AM
Only 50 percent of social media marketers say metrics inform their strategies, and a mere 21 percent of content marketers measure ROI. If this sounds like you, this infographic can help.
11/16/2015 6:06:00 AM
Measuring the ROI of your efforts can be tricky, but these steps can help you figure out what works and what doesn't, as well as proving their worth to the higher-ups who set budgets.
10/28/2015 5:07:00 AM