Results for Articles:
To align your work with the Barcelona Principles, you should get to know this interactive metrics protocol. It's not the easiest interface, so here's some help in getting started.
7/19/2016 5:08:00 AM
Storyteller. Content gatherer. Alchemist. Are you able to handle all three? Kleenex, Stantec and Roche turned corporate lead into gold when they took on these challenges.
7/18/2016 5:08:00 AM
Bogged down in approvals and other time-consuming tasks? A free guide explains how to carve out time.
7/7/2016 5:09:00 AM
Whether it's juggling several reporting tools or educating staff on how to analyze results, communicators everywhere face steep measurement challenges. Here are some of the most common.
6/29/2016 5:07:00 AM
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
5/26/2016 5:07:00 AM
Videos guide viewers through a journey—from initial brand awareness through customer conversion to advocacy. Try these techniques to gauge their efficacy every step of the way.
5/20/2016 5:07:41 AM
Measure your organization through surveys, focus groups and exec interviews.
5/19/2016 5:08:00 AM
Measuring your work is essential, but on a hectic workday, it's easy to push metrics to the back burner. This handy checklist will keep you focused and on task.
4/6/2016 5:06:00 AM
An organization’s online presence doesn’t come from a standalone department. CMOs offer tips for marketing pros to bridge the gap and improve communication.
4/6/2016 5:02:00 AM
Up your PR game using BuzzFeed's measurement mindset, which adjusts depending on content type, desired audience behavior and changing consumer tastes.
3/16/2016 5:10:00 AM
To begin with, frame it as gathering data for making smarter business decisions, rather than as justification for your own existence.
3/10/2016 6:06:00 AM
Acronyms and initialisms abound in the industry, yet their long-form meanings are lost on new and old practitioners alike. Here's a guide to deciphering the alphabet soup.
3/9/2016 6:10:00 AM
Simply creating a post and hitting publish won’t do you much good. It’s got to get in front of lots of eyeballs. Here’s a way to satisfy inquiring minds and inveterate sharers.
1/25/2016 6:10:43 AM
Google Analytics is a wonderful way to track your website's page views and visitor experience, but another option might serve your organization better.
1/4/2016 6:06:00 AM
Monitoring of visuals, the emergence of data throttling and the demise of the bundling board are just some hallmarks of the past year.
12/21/2015 6:08:01 AM