Results for Articles:
Learn from Steve Crescenzo and dozens of other experts through our on-demand site, Ragan Training.
6/19/2013 5:00:00 AM
Speakers from the Mayo Clinic, Rush University Medical Center, and more will spill their secrets for powerful and effective health care communication.
6/13/2013 5:00:00 AM
Get practical social media tips—at a discount—from the nation's top health care organizations at this October summit.
6/12/2013 5:00:00 AM
Sandra Fathi, president of Affect, discusses the three most common PR measurement mistakes—and how to avoid them.
6/5/2013 5:03:00 AM
No money for travel or training? We've got the solution for you and your entire comms team.
5/24/2013 5:03:00 AM
It's not impossible—it just takes some work. To find out if your efforts are paying off, track these metrics.
5/23/2013 5:08:00 AM
Do you need a little more from Google Analytics? A custom-made dashboard might do the trick. Here's how to set one up.
5/9/2013 5:05:00 AM
Are you ready to see if all your hard work on the company's social media profiles paid off? Measurement queen Katie Paine offers her tips.
5/2/2013 5:08:00 AM
A Ragan/NASDAQ survey reveals: Measuring social media is a priority, PR pros favor gauging outcomes over outputs, and 45 percent of companies spend less than $5,000 on measurement.
4/24/2013 5:08:00 AM
Here's some fundamental information to get you started using this powerful online tracking tool.
4/23/2013 5:01:00 AM
We'll soon say sayonara to Feedburner and Reader, but this PR pro has some better alternatives, as well as a sneak peek at Google's newest products.
4/2/2013 5:06:00 AM
Manpower, tools, and time remain roadblocks, prompting a resounding 'meh,' about just how well their metrics are succeeding, a Ragan/NASDAQ OMX Corporate Solutions poll reveals.
3/21/2013 5:09:00 AM
Do you want to measure the success of your Facebook and Twitter efforts, but aren't sure how? These simple equations—we promise they're easy—can help you out.
3/20/2013 5:08:00 AM
How well are those pins performing? Now you don’t need to rely on third-party apps or guesswork.
3/14/2013 5:08:00 AM
Although lack of a unified standard is the biggest measurement problem, most PR pros said that's "impossible" to achieve. And those Barcelona Principles? Most never heard of them.
3/14/2013 5:03:00 AM