Results for Articles:
ROI has its merits, but your brand outreach calls for different metrics. Here's what to gauge, and how.
10/23/2014 5:05:00 AM
Featuring training for internal communications, writing, PR and media relations, this conference will get your entire team inspired and up-to-date on the latest industry trends.
10/23/2014 5:00:00 AM
You'll leave this conference with useful, cost-effective strategies that will transform your organization's corporate communications department. Don't miss it!
10/22/2014 5:00:00 AM
Content marketing is making public relations more important than ever to organizations' success. Attend this fresh, new conference to master the content skills you need to succeed.
10/20/2014 5:00:00 AM
Looking to prove your PR shop’s value to the organization? Take a page from Cision. Pitch reporters individually, and glean information from the Web addresses you provide them.
10/3/2014 5:09:00 AM
Not all metrics are equal. The three on this list aren't worth your time.
9/26/2014 5:04:00 AM
A third of organizations don't measure the internal emails they send, a PoliteMail/Ragan survey reveals. But most plan to change that, hoping for insights into how well they're doing.
9/22/2014 5:09:00 AM
As technology and communication channels change, so must marketers. Coding, analytics and newsjacking skills are just some of the talents marketing pros now need.
9/19/2014 5:06:00 AM
Corporate communications is key to transforming an organization from an ordinary workplace into a great one. Find out how at one of our highest-rated conferences.
9/19/2014 5:00:00 AM
Setting viable metrics starts with the formation of your PR program. Consider your goals, campaign scope, and audience. And be sure your tools and benchmarks match up with these other elements.
9/15/2014 5:07:00 AM
You have a few more days to share with us why you, your organization or in-house team are the best. Don't miss your chance! Enter by Friday, Sept. 19, 2014.
9/15/2014 5:05:00 AM
Google Analytics offers PR pros a lot more than just how much traffic a website generated in the last month.
9/9/2014 5:06:00 AM
Stop wasting time on content marketing tactics that don't bring results. This infographic reveals which types of content work best, and the metrics you should track.
9/4/2014 5:08:00 AM
You want to know what people think about your intranet. You want to know how they use it. You want to know how much they use it. Here's how to begin doing all three.
8/26/2014 5:09:00 AM
Ever wonder why the boardroom ignores you? You have no credibility without measurement.
8/25/2014 5:08:00 AM