Results for Articles:
We asked to see the best: The best individuals, agencies and in-house communications teams in PR and marketing. Our judges were struck by the work of each person, organization and team nominated. See the full list of winners and read about their award-winning work.
12/17/2014 6:05:00 AM
Join us in the most magical place on Earth for one of our highest-rated conferences, the 3 rd Annual Social Media for PR and Corporate Communications Conference.
12/17/2014 6:00:00 AM
If you want the higher-ups to read and respect your findings, make sure you have these components.
12/5/2014 6:10:00 AM
If clients or management ask any of these questions, you aren't measuring your work effectively.
12/3/2014 6:07:00 AM
Mark Ragan is inviting 25 senior internal communicators to his fifth leadership forum. This is a Ragan event being held at SAS Analytics and The Umstead Resort in Cary, North Carolina.
11/18/2014 6:00:00 AM
Blogs, content series, mobile websites or apps, and videos graced the 2014 Content Marketing Awards presented by PressPage. Our judges marveled at your ingenuity and inspiration. Congratulations to each of our winners! See the full list of winners and read about their award-winning work in this Special Edition of Ragan.com.
11/6/2014 6:01:00 AM
There's a lesson PR pros can learn from campaigns. If your efforts don't prompt a change in behavior, it's time to rethink your strategy.
11/4/2014 6:08:00 AM
This best practices guide will boost your PR measurement, with case studies from Adobe, McDonald's USA, and Roche.
11/3/2014 6:08:00 AM
ROI has its merits, but your brand outreach calls for different metrics. Here's what to gauge, and how.
10/23/2014 5:05:00 AM
You'll leave this conference with useful, cost-effective strategies that will transform your organization's corporate communications department. Don't miss it!
10/22/2014 5:00:00 AM
Content marketing is making public relations more important than ever to organizations' success. Attend this fresh, new conference to master the content skills you need to succeed.
10/20/2014 5:00:00 AM
Looking to prove your PR shop’s value to the organization? Take a page from Cision. Pitch reporters individually, and glean information from the Web addresses you provide them.
10/3/2014 5:09:00 AM
Not all metrics are equal. The three on this list aren't worth your time.
9/26/2014 5:04:00 AM
A third of organizations don't measure the internal emails they send, a PoliteMail/Ragan survey reveals. But most plan to change that, hoping for insights into how well they're doing.
9/22/2014 5:09:00 AM
As technology and communication channels change, so must marketers. Coding, analytics and newsjacking skills are just some of the talents marketing pros now need.
9/19/2014 5:06:00 AM