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New research from BusinessWire also found that breaking news, supporting facts, and story angles are all elements reporters look for in press releases.
8/19/2014 5:08:54 AM
Let’s face it: Most corporate videos are boring. But yours doesn’t have to be. Pull some fresh inspiration from this list. Your employees will thank you.
8/19/2014 5:05:00 AM
Complex navigation, pop-ups, gratuitous noise and visuals—all are major repellents for potential customers. Don't chase them away.
8/4/2014 5:06:06 AM
Learning the lessons of a successful first year, Coca-Cola is redesigning its Journey website and blog, Unbottled, to show off more of its content.
7/7/2014 5:08:00 AM
Is this good for PR and bad for journalism?
6/19/2014 5:07:46 AM
Position of key elements on the page, the use of white space, images of people—all help direct visitors' attention where you want it. Oh, and ditch the banner ads; they aren't worth the bother.
5/2/2014 5:05:00 AM
Certain analytics will help your marketing campaign more than others. Examine these three metrics to understand where your site needs tweaking—or a full overhaul.
4/23/2014 5:05:00 AM
Technology moves fast, but that doesn't mean you have to toss all the old content on your website. A little reworking can make it look like new.
4/15/2014 5:05:00 AM
Broken links can be dead ends, unless you employ some ingenuity and create a favorable impression—and help your visitors navigate back to your operative pages.
4/10/2014 5:06:00 AM
Your visitors shouldn't end up frustrated as they try to do business with you. Check out these blind alleys, along with the solutions to keep your customers engaged.
4/3/2014 5:10:00 AM
It's hard to keep track of all you're responsible for, and almost as hard to keep track of the time-saving platforms available to assist you. Here are more than two dozen of the best.
2/28/2014 6:04:00 AM
Have you ever wondered why Facebook is blue, or Coca-Cola's logo is red? Color affects purchasing decisions, so read these pointers before you redesign your website.
1/28/2014 6:09:00 AM
Health e news draws reporters from CNN and the Chicago Tribune, and wins retweets from actress Christina Applegate. And a flood of potential patients are reading it.
1/16/2014 6:09:00 AM
Knowing the reading patterns of your website visitors can help you build a site that will help bring people back again and again.
1/16/2014 6:03:09 AM
With a PressPage platform, MasterCard Netherlands tells brand journalism stories that interest customers and employees alike.
1/8/2014 6:06:00 AM