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To ensure your content will attract significant traffic, make sure it has these four components.
11/17/2014 6:08:00 AM
The brand's 'death to the corporate' website mission gives PR and marketing pros several things to consider.
11/14/2014 6:04:00 AM
This infographic from Seychelle Media has tips for how to engage fans and convert them into evangelists.
11/13/2014 6:05:00 AM
That forced email registration that pops up when visitors open your website or the video that automatically plays (with sound) could send your website visitors running.
11/11/2014 6:07:00 AM
Sure, your organization is famous. But boilerplate and “about us” pages still need to tell who you are and what you do. After all, Coca-Cola does that.
10/3/2014 5:10:20 AM
New research from BusinessWire also found that breaking news, supporting facts, and story angles are all elements reporters look for in press releases.
8/19/2014 5:08:54 AM
Let’s face it: Most corporate videos are boring. But yours doesn’t have to be. Pull some fresh inspiration from this list. Your employees will thank you.
8/19/2014 5:05:00 AM
Complex navigation, pop-ups, gratuitous noise and visuals—all are major repellents for potential customers. Don't chase them away.
8/4/2014 5:06:06 AM
Learning the lessons of a successful first year, Coca-Cola is redesigning its Journey website and blog, Unbottled, to show off more of its content.
7/7/2014 5:08:00 AM
Is this good for PR and bad for journalism?
6/19/2014 5:07:46 AM
Position of key elements on the page, the use of white space, images of people—all help direct visitors' attention where you want it. Oh, and ditch the banner ads; they aren't worth the bother.
5/2/2014 5:05:00 AM
Certain analytics will help your marketing campaign more than others. Examine these three metrics to understand where your site needs tweaking—or a full overhaul.
4/23/2014 5:05:00 AM
Technology moves fast, but that doesn't mean you have to toss all the old content on your website. A little reworking can make it look like new.
4/15/2014 5:05:00 AM
Broken links can be dead ends, unless you employ some ingenuity and create a favorable impression—and help your visitors navigate back to your operative pages.
4/10/2014 5:06:00 AM
Your visitors shouldn't end up frustrated as they try to do business with you. Check out these blind alleys, along with the solutions to keep your customers engaged.
4/3/2014 5:10:00 AM