Hospital taps social media, puts on buzz-worthy event
See how the Northwestern Memorial Hospital Auxiliary Board raises $50,000 each year by putting on a hopping soiree for its peers.
Forget those stuffy black- and white-tie hospital galas. For the past 12 years, the Northwestern Memorial Hospital Auxiliary Board has put on one of Chicago’s most buzz-worthy singles event, Summer Lovin’. But the evening isn’t just about great food and conversation—it raises major money for medical research. The event started with 300 people as a “beer and brats” party at Northwestern’s law school courtyard downtown. But the following year, after it scor read more...
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