As dads flock to social media, brands see opportunities
A recent survey of fathers with children 2 years old or younger found that 42 percent regularly post updates about their families, with a lot even posting videos.
Moms have had something of a lock on social media and blogs regarding parenting over the past few years, but a recent survey from Edelman PR and The Parenting Group shows that dads are quite active online, too. "They're not just a growing group, they're a vocal group," says Missy Maher, director of modern family foresight at Edelman. "The number staying at home is growing." About 600 dads responded to a questionnaire, and the results show that 42 percent o read more...
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