How H&M made its Google+ page No. 1
The Swedish clothing retail chain is in more than 500,000 people's circles, more than any other brand. Pictures and videos got them there, experts say.
The biggest brand on Google+ isn't Coca-Cola or Disney or Starbucks, the top three on Facebook . It isn't even Google itself. Since Google opened up its social media platform to brands in November, the company that most users have added to their circles—530,000 and counting—is Swedish clothing chain H&M . "At Google+ we have chosen to focus on inspiration," says Jennifer Ward, a spokeswoman for the company. "Nice images, films, and, of course, a lot of read more...
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