Nike confirms how to pronounce its name
It rhymes with ‘crikey,’ not ‘bike,’ and it’s just one of many brands whose names people have trouble pronouncing.
It used to drive me crazy growing up when my grandmother mispronounced the brand name of my Nike shoes.
She pronounced it so that it rhymed with bike. If only I had the
Internet then—I could have proven to her that it’s pronounced Ni-key.
As it turns out, many in the United Kingdom still pronounce it the
rhymes-with-bike way. That’s what prompted Ben Martin and Kendal Peters
to send a letter to Nike’s CEO, Phil Knight, asking him to circle the
The result is pretty fantastic:
So, there you have it. (Surprisingly, it seems no one mentioned that
Nike is pronounced the way it is because it’s named after the Greek
mythological figure of the same name, the goddess of victory.)
The duo’s letter even got the Yahoo video treatment:
Turns out Nike isn’t alone in having its name mispronounced. The Telegraph
recently published a list of the most commonly mispronounced brand
names, including Bvlgari, Stolichnaya, Givenchy, Guerlain and Laphroiag.
Pronouncing it “Give-in-chee” and “Grr-lain” makes sense, but are people really saying “Buh-vull-gar-ee?”