The Melting Pot's one-day promo attracts 25,000 new members
The restaurant chain took National Cheese Fondue Day and made it into an event commemorating its loyal customers—and attracting a bunch of new ones.
How do you celebrate National Cheese Fondue Day? If your answer is, "I didn't even know that was a real holiday," the folks at The Melting Pot, a chain of fondue restaurants in 37 states, want to make you a lot more familiar with it. Not only that, they want you to think of their restaurants every time April 11 rolls around. "Who could own cheese fondue better than us?" asks Sandy D'Elosua, national director of communications at Front Burner Brands, The Me read more...
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