9 tips for placing that op-ed your CEO wants you to write
Want to establish your exec as a thought leader in a major publication? The competition's fierce. Here are some ways to pull ahead of the pack.
Perhaps you've been there. Your chief executive says, "Say, how about whipping out an op-ed for The Wall Street Journal?" "Er, on what topic?" you ask. "Oh, I don't know. Something about the warp speed of change we're facing in the industry, how we should embrace it and not fear it." Stop right there. You know this, but your bigwig needs to hear it. If you want to land a piece in the Journal—or even The Canton Repository—start with a compelling argument. read more...
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