Livestrong tweaks its logo: Too little, or too soon?
Branding and PR experts say the change won't divorce the foundation from founder Lance Armstrong in people's minds. However, more drastic changes could create their own problems.
By Matt Wilson | Posted: March 6, 2013
The Livestrong Foundation's new logo doesn't look all that different from its old one. The major addition is a black bar with the word "Foundation" in it, and the only obvious deletion is the name of the cancer charity's founder, Lance Armstrong. In his statement about the new logo, Livestrong's executive vice president of operations, Andy Miller, didn't mention Armstrong by name, he but implied the brand is moving on from something or someone. "The chang
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