Boring, say-nothing headlines fill corporate pubs
A bad headline can ruin the impression your publication makes quicker than anything.
A bad headline can ruin the impression your publication makes quicker than anything. For example, this headline appears in a very good magazine put out by a government agency: Study shows seniors benefit from exercise Put this one in the “Duh!” category. Furthermore, the headline illustrates the cardinal sin of the headline writer: It doesn’t accurately capture the main point of the story. The eye-catching thesis of this well-written story is that oldster read more...
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