Corporate editors: It’s time to kill the 'fun page'

Untitled Document I got into a familiar fight with a client the other day. I call it the "Readership Fight." We were revamping her bimonthly print publication, page by page, and we got to what she called her "fun page." Her "fun page" is what I call the "fluff page." It has all the service anniversaries, soft hobby stories and other elements that make the publication look like a high-school yearbook. "Let's kill that," I said. "Kill the fun page?" she sai read more...