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Netflix botches delivery—not of its movies, but its price-hike notice

PR and crisis communications experts say the movie-by-mail and streaming company could have been more forthcoming with the reasons for its rate increase.
By Matt Wilson | Posted: July 14, 2011
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“Dear Netflix” was a Twitter trending topic on Wednesday, but in the past 48 hours, lots of people have been viewing the company as anything but dear. “Dear Netflix: This is your 30 day notice,” wrote one Facebook commenter, Randy Bonifield. “You have until August 12 to upgrade your streaming content with current releases and a better selection of family oriented films or you will lose this faithful customer. Period.” On Twitter, @NuAngel wrote , “Dear Ne read more...

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