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Is CDC's zombie comic book an effective communication tool?

The spooky spellbinder from the Centers for Disease Control and Prevention gives disaster relief tips in a Halloween-friendly way, and it's getting a lot of attention.
By Matt Wilson | Posted: October 24, 2011
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If you're having trouble getting people to read the quotes in your news release or the charts in your PowerPoint, have you considered cartoon panels and speech balloons? It worked for the Centers for Disease Control and Prevention in Atlanta. On Oct. 14, the government agency quietly launched Chapter 2 of " Preparedness 101: Zombie Pandemic ," a digital comic book that demonstrates what people should do in a disaster. It just so happens that the disaster, read more...

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