PRSA unveils campaign to redefine public relations
The Public Relations Society of America's ambitious program aims to update the 1982 definition of PR.
Here's the current definition of public relations , according to the Public Relations Society of America: "Public relations helps an organization and its publics adapt mutually to each other." Quaint, isn't it? It's from 1982, before some working PR professionals were even born. That year Ronald Reagan was the president, E.T. was the top film at the box office, and the world knew of only two "Star Wars" movies. The PRSA has attempted to update the definiti read more...
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