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Humane Society uses advocacy to reach 1 million Facebook fans

The animal protection organization hit 1 million Facebook 'likes' in November. It got there by knowing its audience and being attentive.
By Matt Wilson | Posted: December 1, 2011
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When the Humane Society of the United States hit 1 million Facebook "likes" in early November, the animal protection organization's response wasn't a joke or a goofy picture—though it did post a picture of a dog in a party hat on its blog . It was a call to action. "There are a million of you, and that means there are a million stories of love and companionship, too," President and CEO Wayne Pacelle said in a video . "We want to hear them. Send them our w read more...

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