McDonald's media relations chief explains the best and worst things to do in a crisis
Danya Proud, director of media relations at McDonald's USA, shares nine crisis communication tips.
There's rarely a lack of headlines about organizations facing a crisis, whether it's a large airline , a presidential campaign , or a social media start up . Usually, the organizations that make it through choppy waters most intact are the ones with a plan. Danya Proud is well aware of the necessity for any company—big or small—to be prepared for such a situation. Proud, who is director of media relations at McDonald's USA, shared with PR Daily the best an read more...
To continue reading this article, you must be a member of Ragan Select.