Best Buy engages young staff through online dialogue
The electronics retailer aims to make all its messaging social, because that's what its young employee base expects.
Best Buy keeps it pretty simple with its social media policy: "Be smart. Be respectful. Be human." Companies have to keep it simple, Andrew Hokenson, a senior specialist of employee communications with the electronics retailer, told an audience at Ragan Communications' Intranet Summit in November. "You do need to have some kind of policy, or else your legal teams will freak out," he warns. But you can't let your legal department complicate things too much read more...
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