box_article_footer_bluegree
box_article_footer_blue

What's coming for PR in 2012?

Two PR pros take a look at the tea leaves and predict 2012 will be a hyper-local, "essentials-only" year.
By Matt Wilson | Posted: December 14, 2011
Printer Friendly Version
Email A Friend
As 2011 winds down, folks whose job it is to predict or pinpoint public tastes are looking ahead. But not too far ahead, Marian Salzman, CEO of Euro RSCG Worldwide PR, said on a PR Week Webcast this week. No further than 12 to 18 months. "You need to be grounded in the very near future," she says, because social media has facilitated "unprecedented changes of taste." Even the practice of spotting trends is different, Salzman said. You've got to keep your read more...

To continue reading this article, you must be a member of Ragan Select.

Already a Ragan Select member?

Username:
Password:

Become a member of Ragan Select and gain access to so much more:

  • Discounts to all Ragan conferences and events
  • Access to the Ragan archives
  • Free toolkits (a $29.95 value each)
  • 4 free webinars a year

Hundreds of dollars of savings for just $279 a year!