PRSA announces the final definition of 'public relations'
After months of deliberating and a public vote, this is the definition of public relations. What do you think?
The Public Relations Society of America's campaign to determine an updated definition of "public relations" is over. Following a public vote last month, the winner is: "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." The public vote, which took place from Feb. 13 to Feb. 26, drew 1,447 votes. The winning definition received 671 votes (46.4 percent of the total bal read more...
To continue reading this article, you must be a member of Ragan Select.