7 ways to become a masterful storyteller
Corporate communicators, think of yourself as storytellers if you want people to remember your brand, products or executives.
"If you want to control a message, you need to tell a story. If you want to create change, you must tell a story." That was the message that Justina Chen, an author of books for young adults and formerly executive communications manager at Microsoft, had for an audience of communicators at Ragan's Role of Communications in Creating Best Places to Work conference at SAS headquarters. Rather than labeling yourselves communicators, she told them, think of you read more...
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