How GM fine-tuned its approach to social media
The world's largest automaker has streamlined how it responds to mentions on Facebook, Twitter, and blogs, and it has expanded its outreach at events such as SXSW.
Whether you're a big-deal influencer attending South by Southwest, a customer looking for some help, or someone who happens to mention Cadillac on Twitter, General Motors wants to reach out to you. Speaking to a crowd of attendees at Ragan Communications' Social Media for PR and Corporate Communications Conference in Las Vegas, Rebecca Harris said there's no silver bullet for making connections in social media. "It's not one thing for everybody," said Harr read more...
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