How GM fine-tuned its approach to social media

The world's largest automaker has streamlined how it responds to mentions on Facebook, Twitter, and blogs, and it has expanded its outreach at events such as SXSW.

By Matt Wilson | Posted: March 21, 2012

Whether you're a big-deal influencer attending South by Southwest, a customer looking for some help, or someone who happens to mention Cadillac on Twitter, General Motors wants to reach out to you. Speaking to a crowd of attendees at Ragan Communications' Social Media for PR and Corporate Communications Conference in Las Vegas, Rebecca Harris said there's no silver bullet for making connections in social media. "It's not one thing for everybody," said Harr read more...

To continue reading this article, you must be a member of Ragan Select.

Already a Ragan Select member?

Username:

Password:

Become a member of Ragan Select and gain access to so much more:

Discounts to all Ragan conferences and events
Access to the Ragan archives
Free toolkits (a $29.95 value each)
4 free webinars a year

Hundreds of dollars of savings for just $279 a year!