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Harley-Davidson shatters stereotypes on Twitter

With a video and a hashtag, the motorcycle manufacturer is changing people's minds about its customers.
By Matt Wilson | Posted: March 27, 2012
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Imagine the typical Harley-Davidson owner. Look a lot like a character from "Easy Rider"? Or maybe "Mad Max"? Well, wipe that image from your mind, because Harley Motor Co. is looking to prove that its customer base doesn't fit any set profile. In a YouTube video released in February, the company encouraged followers to use the Twitter hashtag #StereotypicalHarley with the idea that there's no stereotype at all. "There are people who, in the back of their read more...

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