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69 percent of millennials rarely visit Facebook fan pages

This infographic reveals some sobering details about how millennials interact with brands on Facebook.
By Kristin Piombino | Posted: April 10, 2012
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Bad news, brands: Millennials don't really want to interact with you on Facebook. An infographic highlighting the results of recent a survey of college students shows that while 86 percent of millennials visit Facebook every day, they do so to browse other people's profiles, not learn about brands. Sixty-nine percent of millennials rarely—or never—visit fan pages. Only 1 percent visit a brand page daily. Millennials do like some organizations, but they are read more...

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