More brands recognize the power of curating content
As a Pew study highlights a growing trend of readers who gather news through curation, brands are also finding that links to content help build a customer base.
By Russell Working | Posted: April 10, 2012
When the tax and consulting firm McGladrey sought to extend its voice among company directors and senior executives, it created a curated site called Board Member Brief . The site posts links to stories from Bloomberg, Forbes, and other media outlets that interest its audience. One story suggests that companies need to disclose political contributions; another explores whether Facebook will distort the Nasdaq. "The curation of content for us has a strong h
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