6 lessons you should borrow from Copyblogger
The popular site's CEO explains which storytelling techniques helped launch his brand, and what you can do to attract a larger audience.
By Russell Working | Posted: April 11, 2012
Want to know how Copyblogger Media chief executive Brian Clark turned a solo blog into a company with 70,000 customers? The secret revolves around a single concept: storytelling. "Unless you're completely unknown, if you're not actively telling a story, people are already telling a story about you," he says. "And is that the story you want them to tell?" In a presentation at Ragan's Fifth Annual Social Media for PR and Corporate Communications Conference ,
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