7 key roles for corporate communicators
It's never been harder to do this job. Here's how to remain relevant and not get bogged down fighting the wrong battles.
By Matt Wilson | Posted: April 18, 2012
At the start of Monday's keynote address at Ragan Communications' Corporate Communicators Conference in Chicago, Steve Crescenzo gave attendees some bad news and some good news. First, the bad: "There's never been a harder time to be a communicator than right now." Why? Everyone has attention deficit disorder. "Nobody can pay attention to anybody for more than a minute," Crescenzo said. What's worse, corporate communicators have to compete with hundreds of
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