With thousands of social media platforms and applications available, it can be easy to lose sight of why you started using them in the first place. That can be inconvenient on a personal level, but professionally, it can mean hundreds or thousands of dollars wasted with little to no return on investment.
Although Abraham Lincoln was not an online marketer, his advice still applies to us: "Whatever you are, be a good one." If you're going to do something, give it your best shot.
It's easy to get caught up in the newest social media or content platforms that will "increase revenue," "win new fans and followers," and fulfill any other empty promise you can think of.
We know that social media is not simply a numbers game. To be successful, you must properly use the tools that are available. Below are three tools I've found to be very beneficial for Pinterest.
1. Pinstamatic: Incorporate multiple types of content
This application is impressive for a few reasons. Its simple interface is easy to use and provides enormous value to followers. With Pinstamatic, users can:
- Include a website screenshot on a Pinterest board
- Leave a short—and optimized—message for followers
- Share Spotify tracks
- Add a quotation with a unique font
- Recommend Twitter users to other followers
- Provide a calendar date
- Add a location to your pins
I see a great benefit in Pinstamatic for B2B and B2C organizations.
The website screen shot feature is a way to showcase your company's website or social media profile, and calendar planning is a fantastic way to make your followers aware of upcoming events, either on location or virtual. The location-based application is probably my favorite. I can see this turning into a place for customers to leave reviews of restaurants or businesses to share with their fans/friends/followers.
2. SpinPicks: Curate content
SpinPicks is an application available on the Web and on Internet-enabled devices. The setup is quick and painless, and the interface is simple and easy to use. Whether you want to add some randomness to your Pinterest feed or would like to focus on specific categories, this is a great tool.
Pinterest's built-in search bar enables users to search for categories, but it's not very intuitive. SpinPicks has approximately 40 pre-filled categories. This allows users to search Pinterest, Twit Pic, Flickr, Reddit and YouTube.
SpinPicks is a great way to curate content that is already trending, or to find something new to share. SpinPicks is a fairly new company, and I hope it finds a way for users to create and save categories for quick search like you can with Twitter lists.
3. Pinerly: Easy access to data
Pinerly is currently invite-only. I assume the company is being exclusive for testing purposes. Awareness of your social media data as well as ease of use are key ingredients for success. Pinerly currently provides the following features:
- Follow pinners: recommends users with similar interests
- Unfollow pinners: makes it easy to unfollow those you want to remove from your list
- Popular pins: shows what's trending so you can increase your exposure
- Schedule pins: schedules your pins throughout the day or week
- Pin stats: provides data on your pins which will help you decide your next steps
Pinerly is great at creating user awareness. If you can see which pins are the most popular among your followers, you can redirect your Pinterest marketing strategy to better meet your followers' needs.
I also appreciate the scheduling feature. You can schedule pins for when your followers are most likely to see, engage with, and share your pins.
Which tools have made Pinterest more effective for you? Which ones have been all hype and no delivery?
Ashley Zeckman is the marketing manager for TopRank Online Marketing
, where a version of this article originally ran.