Annenberg's PR study: Good news for the industry

When was the last time you read a research report that gave mostly good news? And yet, the University of Southern California's Annenberg School for Communication and Journalism has released one that is just that . The seventh biennial Generally Accepted Practices report finds public relations budgets on the rise (if only slightly), social media use on the upswing, and perhaps most surprising of all, a majority of executives on board with what their PR and read more...