Annenberg's PR study: Good news for the industry
A report from the University of Southern California's Annenberg School says public relations budgets are up, social media is more prevalent, and executives are starting to get it.
When was the last time you read a research report that gave mostly good news? And yet, the University of Southern California's Annenberg School for Communication and Journalism has released one that is just that . The seventh biennial Generally Accepted Practices report finds public relations budgets on the rise (if only slightly), social media use on the upswing, and perhaps most surprising of all, a majority of executives on board with what their PR and read more...
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