Is social media simply a bad choice for B2B?
Xerox's CMO remarked that the brand's promoted tweets haven't been met with the best reaction and that Pinterest doesn't work for everyone. The comments got a mixed response.
When your brand's name is synonymous with your product, just how useful is social media? That's what Xerox is figuring out. At the Digitas NewFront conference in New York last week, the company's chief marketing officer, Christa Carone, said of sponsored tweets, "I'm not sure it works for our campaigns and our messaging." She went on to ask other marketers, "Is Pinterest really where you want to go right now?" Carone said chief information officers of big read more...
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