Kotex's Pinterest campaign draws nearly 700,000 impressions
The feminine-care brand is giving gifts to Pinterest users and using a welcome-to-reality tone on Twitter to make people more comfortable talking about tampons.
For some brands, making the leap to social media is a little more complicated than starting an account and typing up a bunch of updates about your products. Take Kotex, maker of tampons, maxi-pads, and panty liners. People can be a little uncomfortable chatting with their online pals about those sorts of things, because they’re exceedingly personal. It’s not quite the same as tweeting about some new shoes or your favorite soda. So the company had to get cr read more...
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