In 4 months, Kraft Mac & Cheese grows fan base by 75%
To begin 2012, the brand has pulled off four creative, engaging campaigns on YouTube, Twitter, and Facebook, ballooning its fan base.
At the start of this year, Kraft Macaroni and Cheese had about 570,000 Facebook “likes.” Now, not even five months later, that number is inching toward 1 million. How’d the brand pull it off? It wasn’t any one big push. Instead, Kraft has given its fans multiple opportunities engage with that brand with a creative, fun social media program every month or so. “We just feel that these social programs really help our brand stay very relevant in consumers’ min read more...
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