In 4 months, Kraft Mac & Cheese grows fan base by 75%

At the start of this year, Kraft Macaroni and Cheese had about 570,000 Facebook “likes.” Now, not even five months later, that number is inching toward 1 million. How’d the brand pull it off? It wasn’t any one big push. Instead, Kraft has given its fans multiple opportunities engage with that brand with a creative, fun social media program every month or so. “We just feel that these social programs really help our brand stay very relevant in consumers’ min read more...