10 ways to communicate when protesters mass at the gates
As anti-NATO demonstrators target Boeing, crisis experts tell how to reach out to the public—and the crowd. Would milk and cookies change minds?
Next time Boeing faces protests from antiwar groups, it might consider what could be termed "milk and cookies communications." Demonstrators opposed to the NATO summit in Chicago vowed to shut down the aerospace giant's headquarters Monday because of its military contracts. For every committed protester, dozens tag along out of curiosity, says Jonathan Bernstein, principal of Bernstein Crisis Management . Targeted organizations should consider reaching out read more...
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