CBS exec: 9 ways to pitch via social media
CBS News' head of social media warns PR pros to shy away from the big-name talent and avoid being a spammer.
Watch the nightly news on any network, and you'll figure out who the lion's share of the audience is from the commercials for life insurance and dietary supplements. It skews older. But that doesn't mean younger viewers aren't tuning in to clips online, or that younger people aren't producing the broadcasts that air every night. "Good journalism is good journalism," said Matt Polevoy, head of social media at CBS News. "We have definitive proof now that the read more...
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