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Tide creates 'cool new' video in response to The Onion article

Tide's follow up to a satirical article in The Onion proved the brand can give as well as it takes. Check out its cool new video!
By Matt Wilson | Posted: June 6, 2012
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The videos on Tide's YouTube channel don't actually feature any rock stars from the 1980s or hand puppets, but that didn't stop satirical website and newspaper The Onion from poking fun at the detergent brand for those things in an article last Wednesday , titled, "Hey, Everybody! This Cool New Tide Detergent Video Is Blowing Up All Over the Internet!" In it, Fred Hammond, the fictional director of digital video and social media ad integration for Tide, go read more...

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