Study: Facebook messages effective, ads work
New research from ComScore claims people exposed to brand messages and ads on Facebook are more inclined to buy products. Take Target and Starbucks, for example.
It's been a tough few weeks for Facebook. The Wall Street Journal pieced together the full story Monday of the social media giant's initial public offering, calling it a "debacle." A Reuters/Ipsos poll released a week earlier found that 80 percent of users had never clicked on a Facebook ad. Not long before that, General Motors pulled its Facebook ads completely . Tuesday, the company pushed back, at least as far as its advertising goes. Working with Faceb read more...
To continue reading this article, you must be a member of Ragan Select.