box_article_footer_bluegree
box_article_footer_blue

'PR is all but invisible at the MBA level'

PRSA researchers found that 80 percent of business schools in the United States all but ignore the function of PR. So the trade group teamed up with five universities to train MBA students.
By Matt Wilson | Posted: June 21, 2012
Printer Friendly Version
Email A Friend
In 2010 and 2011, PRSA conducted research to find out just how much MBA students were learning about PR. It isn't much. "The research consistently yielded that PR is all but invisible at the MBA level," says Joe Cohen, a member of the national board of directors for Public Relations Society of America and senior vice president at MWW Group. "In 80 percent of MBA programs, PR's just not part of the coursework." Which is why this fall, MBA students at five u read more...

To continue reading this article, you must be a member of Ragan Select.

Already a Ragan Select member?

Username:
Password:

Become a member of Ragan Select and gain access to so much more:

  • Discounts to all Ragan conferences and events
  • Access to the Ragan archives
  • Free toolkits (a $29.95 value each)
  • 4 free webinars a year

Hundreds of dollars of savings for just $279 a year!