'PR is all but invisible at the MBA level'
PRSA researchers found that 80 percent of business schools in the United States all but ignore the function of PR. So the trade group teamed up with five universities to train MBA students.
In 2010 and 2011, PRSA conducted research to find out just how much MBA students were learning about PR. It isn't much. "The research consistently yielded that PR is all but invisible at the MBA level," says Joe Cohen, a member of the national board of directors for Public Relations Society of America and senior vice president at MWW Group. "In 80 percent of MBA programs, PR's just not part of the coursework." Which is why this fall, MBA students at five u read more...
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