Report: Words including ‘look’ and ‘watch’ don't engage Facebook fans
A new study shows that catchy words such as like and click aren’t the best at getting fans to follow through to your content. Try using pictures instead—or (go figure) the word chocolate.
By Russell Working | Posted: June 29, 2012
You littered your Facebook page with words such as like and click , and made clear to your fans that you wanted them to do just that. But they breezed right by your headlines leading to all that great content you created. On the other hand, they clicked like crazy on the photos. What gives? A new report by a company that created an analytical tool for Facebook shows that words such as like, click, watch and look won’t draw eyeballs to your content. What w
read more...To continue reading this article, you must be a member of Ragan Select.
|
Already a  member?
|
Become a member of Ragan Select and gain access to so much more:
- Discounts to all Ragan conferences and events
- Access to the Ragan archives
- Free toolkits (a $29.95 value each)
- 4 free webinars a year
Hundreds of dollars of savings for just $279 a year!
|