Nissan interested in 'interaction, not transaction' on social media
The automaker isn't pulling back on social media as GM did, but it's staying somewhat cautious in terms of spending. The goal is avoiding the COI: cost of ignoring.
As General Motors pulls back on its Facebook presence , at least in terms of advertising, and Ford pushes ahead full throttle, Nissan continues to weigh the best approach. "You don't necessarily want to be diving into the deep end on something as murky as social media," says Ehrich Marx, Nissan's director of interactive and social media marketing. "We're going to play in a responsible, reasonable way." That's why Nissan is keeping its social media budget r read more...
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