25 guidelines for great visual communication

There’s a good reason why most corporate communications don’t include any images. “Most communicators were trained in words,” Suzanne Salvo, co-owner of Salvo Photography, told an overflow audience at the International Association of Business Communicators World Conference in Chicago. But, to be really effective, they need to train themselves in pictures. “The way we process information is in images,” Salvo said. “People much prefer to receive information read more...